Tag: poetic license

Award-Winning North East Bar And Distiller Join Forces

By on 29th February 2016in Lifestyle

Two of the biggest names in North East gin are joining forces to offer discerning drinkers even more choice…

Newcastle bar City Tavern, which currently stocks more than 80 gins from around the world, will now be serving spirits from Sunderland-based Poetic License.

The independent small batch distiller, established by entrepreneur Mark Hird, currently crafts two award-winning gins and a vodka using its own still at the Roker Hotel.

From this week, City Tavern, based at Northumberland Road, will be stocking the brand’s Northern Dry Gin and Old Tom Gin, which are both carefully crafted to be enjoyed as a stand-alone drink or as part of a cocktail.

David King, Owner of City Tavern said: “We pride ourselves on offering visitors a wide range of popular and unfamiliar drinks, including several that are brewed exclusively for City Tavern.

“Poetic License’s artisanal processes and unique flavours fit well with this philosophy, and I’m sure they will make an excellent addition to our collection.”

City Tavern, which benefitted from a £450k investment by Mr King in 2015, is the latest high profile venue to begin stocking products from Poetic License, which has only been operating for around four months.

While the brand’s handmade approach limits production to around 400 bottles per week, all three of its core products can already be found in a wide range of bars, restaurants and hotels around the region, as well as leading stores Fenwick, Newcastle and Lewis and Cooper Ltd, Northallerton.

“We’re absolutely thrilled with how well Poetic License has been received and what we have been able to achieve in a relatively short space of time,” said Poetic License’s owner Mark Hird.

“The staff and customers at City Tavern really know their gin, and we’re delighted that both our Northern Dry Gin and Old Tom Gin meet their strict selection standards.

“Our focus now is on targeting more state-of-the-art bars like this and extending our distribution on a national scale.”

For more information about City Tavern, visit www.citytavern.co.uk and for Poetic License log on to www.poeticlicensedistillery.co.uk. All trade sales enquiries for the distillery should be directed to Luke Smith on 0191 5103564 or luke@poeticlicensedistillery.co.uk.

Sunderland Distillery Tastes Success With Artisanal Spirits

By on 17th February 2016in Lifestyle

A new ‘wild spirit’ is making its way into bars and retailers across the North East, following the launch of an independent small batch distillery…

Poetic License, based in Sunderland, currently crafts two gins and a vodka, which are all individually bottled, wrapped and labelled by hand.

The business, which produces around 400 bottles per week, is the brainchild of North East entrepreneur Mark Hird, who has more than 25 years experience in leisure and hospitality, including a stand-alone microbrewery, which he launched in 2012.

Mark said: “The recent revival in gin has been astounding. I noticed demand climbing and spotted a gap in the market for high quality, artisanal spirits that mixed traditional techniques with modern flavours, and set about bringing my vision to life.”

After attending a comprehensive course in distilling, Mark invested in a 500L pot still and recruited a passionate, full-time distiller to help create the perfect blends.

Months of experimentation followed, with various flavour combinations and processes being discounted, before the duo were finally able to settle on three core products – and Poetic License Independent Small Batch Distillery was born.

Four months on, and the distillery’s Northern Dry Gin, Old Tom Gin and Graceful Vodka, are already being stocked in bars, hotels and restaurants across the North East, including popular cocktail bars As You Like It and Floritas in Newcastle, as well as the four star Wynyard Hall Hotel, County Durham.

All three products are also available to buy in high-end, regional department stores, including Fenwick and Lewis and Cooper Ltd, with moves now being made to find stockists and distributors nationwide.

“The name Poetic License symbolises our desire to break away from the norm. To create a drink for the wild spirits out there, which blurs the traditional with the unconventional and appeals to those imperfect perfectionists who want to enjoy a tipple that has been carefully crafted and packed with character.

“We’re delighted that so many leisure operators and retailers have already been able to embrace this philosophy and appreciate the unique style of our spirits, and hope that more across the UK will soon follow suit.”

After mastering gin and vodka, Mark and his distiller Luke Smith are now planning to develop limited edition flavours and extend their range with the addition of a dark and white rum and an absinthe.

More information about Poetic License and their products can be found at www.poeticlicensedistillery.co.uk.

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