Quick Response codes (QR codes) are expected to achieve widespread use this year – and for good reason. Consumers want immediate access to what’s relevant and QR codes are being used to make that possible.

If you’re not yet familiar with QR codes, they’re similar to the barcodes used by retailers to track inventory and price products at the point of sale. When you scan or read a QR code with your iPhone, Android or other camera-enabled Smartphone, you can link to digital content on the web; activate a number of phone functions including email, IM and SMS; and connect the mobile device to a web browser.

Here are some ways for using QR codes that are mostly in practice now, as well as a few that we believe we will be seeing in the very near future.

Where

QR Codes could be used:

  • The back (or front and back) of your business card.
  • Your brochures and other marketing materials.
  • The sides of company vehicles.
  • Product tags and packaging
  • Event nametags
  • Restaurant menus
  • Event ticket

What

QR Codes could link to:

  • Websites
  • Email address
  • Videos
  • Social Media Pages
  • SMS Messages

The potential for QR Codes is limitless.  What’s most exciting is how they take what social media is doing well now, bringing people together with technology, and extending it to enhance the experience.

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